PRP is a real estate investment management company, working across the three multiple verticals of Mission Critical Assets, Multifamily
and Thematic Special Situation Investments.

Collaborating with Said Differently Consulting, we helped PRP clarify and simplify their offer while defining new visual pillars and a refreshed brand direction. To ensure consistency across all touchpoints, we built a comprehensive brand toolkit and guided the team on how to apply the brand effectively—both now and as it continues to evolve in the future.