Recognizing the critical role of brand positioning during this transition, we applied our expertise to lead a double-speed organizational project aimed at supporting Lotus.
In the present moment, immediate actions are paramount. We focused on securing quick wins to effectively prepare for the launch of Lotus's new flagship vehicle, the Eletre.
Looking ahead, our future vision encompasses innovative concepts and design solutions tailored to empower Lotus in tackling upcoming challenges head-on.
"We have achieved successful launches of multiple user journeys (UX), incorporating pages featuring cutting-edge design and interaction. Additionally, we've established a comprehensive design system that encompasses all key aspects of our design approach.
UX Design
User Interface (UI)
Art Direction
Design System
Emailing Campaign
