Art Direction
Lotus Motorcar

Lotus Motorcars, a renowned brand, has recently made a significant shift towards electric vehicles.

Double Speed Project

Recognizing the critical role of brand positioning during this transition, we applied our expertise to lead a double-speed organizational project aimed at supporting Lotus.

In the present moment, immediate actions are paramount. We focused on securing quick wins to effectively prepare for the launch of Lotus's new flagship vehicle, the Eletre.

Looking ahead, our future vision encompasses innovative concepts and design solutions tailored to empower Lotus in tackling upcoming challenges head-on.

Lotus Motocar

"We have achieved successful launches of multiple user journeys (UX), incorporating pages featuring cutting-edge design and interaction. Additionally, we've established a comprehensive design system that encompasses all key aspects of our design approach.

UX Design

User Interface (UI)

Art Direction

Design System

Emailing Campaign

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