In late 2019 and early 2020, Neiman Marcus encountered significant challenges. In response, the company embarked on a transformative journey to redefine its brand identity and embrace a digital-first approach. Our involvement centred around crafting digital concepts and refining product designs to support this strategic shift.
Over six months, we've identified friction points, enhanced User Experiecne, set a new art and design direction, crafted a distinctive app with greater product visibility, and implemented creative strategies to boost sales.
Brand consulting
Workshop
Brand Guidelines & Design Systems
Art Direction
User Interface (UI)
Content Management
