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emotion
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Art Direction
UX/UI
App Design
Neiman Marcus

Optimizing the brand's digital presence and elevating key digital platforms.

Neiman Marcus Digital Positioning

In late 2019 and early 2020, Neiman Marcus encountered significant challenges. In response, the company embarked on a transformative journey to redefine its brand identity and embrace a digital-first approach. Our involvement centred around crafting digital concepts and refining product designs to support this strategic shift.

Neiman Marcus

Over six months, we've identified friction points, enhanced User Experiecne, set a new art and design direction, crafted a distinctive app with greater product visibility, and implemented creative strategies to boost sales.

Brand consulting

Workshop

Brand Guidelines & Design Systems

Art Direction

User Interface (UI)

Content Management

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